Talooka Studio collaborated with Dearborn Academy to develop a cohesive visual identity that fosters student pride and reflects the school’s academic heritage. The revamped design addressed the absence of a clear visual symbol by creating a primary logo inspired by traditional academic crests, featuring a shield with architectural details and a bold Roboto Slab Black wordmark. Multiple logo lockups, including a circular seal and horizontal version, ensure flexibility across various applications. The navy blue and yellow palette was chosen to convey trust, energy, and school pride, creating a unifying brand presence.
