Talooka Studio collaborated with Next Street and JPMorgan to design “The Middle Matters”, a report highlighting the importance of mid-sized businesses in driving equitable growth. The challenge was to make dense information visually digestible while reflecting professionalism and approachability. We developed a layout rooted in clean, modular grids, which allowed for logical flow and easy navigation. The design used a sophisticated color palette of deep blues, warm grays, and vibrant accents to reflect trust, stability, and progress. Large, bold headings in a modern sans-serif font ensured clarity, while complementary serif body text added depth and balance.