For 2021 and 2023, the design centered on the Statue of Liberty and Constitution-inspired textures, highlighting themes of freedom, justice, and civil rights. In 2024, the visual style shifted to a modern, dynamic design that integrated bold geometric patterns and archival imagery to create a vibrant collage of history and progress. The color palette and typography reflected ACLU D.C.’s balance between heritage and forward-thinking advocacy, allowing the design to resonate across audiences.