Talooka Studio partnered with the ACLU of D.C. to develop a visual identity for the D.C. Crisis Response Coalition, a new initiative offering alternative support pathways for individuals in crisis without involving law enforcement. The goal was to design a brand that conveyed urgency, trust, and community care, while integrating public health values. We crafted a logo featuring a stylized D.C. map intertwined with a ribbon motif, symbolizing support and unity. The color palette—dark green for stability, gold for hope, and light green for renewal—was chosen to embody the Coalition’s focus on recovery and community-centered care.