Ad Council & American Lung Association: Vaping Campaign

Campaign Design

About

The American Lung Association’s mission is to save lives by improving lung health and preventing lung disease through education, advocacy, and research.

The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations, and agencies of the United States government.

Project Goal

Talooka Studio was brought onto the project to create social media graphics to help amplify the “Get Your Head Out of the Clouds” campaign across ALA’s social media channels. Our goal was to take the tips for lung.org and translate them into bite-sized guides with the hope of starting a discussion.

We created a mix of story templates as well as static in-feed graphics sized for various social platforms. These graphics used ALA’s new branding to maintain consistency with the existing and future assets.
Ad Council ALA Vaping Campaign
Ad Council ALA Vaping Campaign
“It has been an incredible experience working the Talooka Studio Fam on a variety of campaigns over the last year – THANK YOU for all the support and smart ideas you’ve brought to our work.”
Eric Chuang