B’more Invested, an initiative giving community members a say in how investors use new philanthropic funds

Client

OSI-Baltimore and Baltimore’s Promise

TYPE OF PROJECT

Brand Identity

In Collab With

Waldron Strategies
Bmore Invested
Talooka Studio collaborated with Waldron Strategies to develop a bold, community-centered visual identity that reflects its mission of empowering local residents to drive economic and social change. The logo design features a dynamic, interwoven “B” symbol, representing collaboration, growth, and collective progress. Its clean lines and vibrant color palette reflect energy and forward movement, reinforcing Bmore Invested’s commitment to grassroots impact. The overall design aesthetic is modern yet approachable, combining geometric elements with warm, welcoming tones to create a balance of professionalism and community engagement.
Bmore Invested
For brand cohesion, we extended this aesthetic into digital and print materials, ensuring consistency across touchpoints. This refreshed visual identity enhances Bmore Invested’s ability to connect with local communities and inspire meaningful action.
Bmore Invested