Talooka Studio designed a visual experience that raised awareness for the multiple events and communities participating in the festival weekend.

The festival’s goal was to facilitate a conversation around queer-identifying support programming while having a good time. We designed a colorful and culturally specific brand identity intended to last the test of time for this annual event. The pride festival colors are used throughout the festival to help identify and navigate the various events divided over multiple days, with the main highlights on the local artist and community programming.