The Comer Education Campus encapsulated multiple community buildings within a few blocks, but donors and the wider community hadn’t yet connected the organizations as a part of a collective whole. CEC’s vision required a widespread understanding of the campus’s role to grow, make a more significant impact, and fundraise independently in the coming years. A new brand identity was needed for Commer Education Campus.

The campus grew one organization and building at a time, each with its branding. Our challenge was to create a parent brand identity that felt cohesive and inclusive of each organization.

We partnered with Prosper Strategies, a nonprofit communications firm that developed CEC’s brand strategy and messaging. We built on their fantastic work to create a new logo design and brand guidelines to best represent the Comer Education Campus and their relationship with their affiliates. We developed an Endorsed Brand Structure in which the Comer Education Campus logo is treated as a parent brand. All affiliated organizations are connected with the words ‘a partner of’ or ‘on the’ to clarify how each organization is involved in the larger vision.

Optimistic. Inviting. Empowering.
Comer’s new logo was created to emphasize the enthusiasm for youth development. The ‘C’ icon is the brand’s foundation, defining the community, campus, and Comer. The figure within the C represents the youth, their growth and development, and the heart of Comer Education Campus.