Rebranding Comer Education Campus, a large youth development nonprofit located in the Greater Grand Crossing neighborhood on Chicago’s South Side.

Client

Comer Education Campus

TYPE OF PROJECT

Brand Identity | Brand Collateral

In Collab With

Prosper Strategies
Comer Education Campus
Talooka Studio partnered with Prosper Strategies to develop a cohesive visual identity for the Comer Education Campus (CEC) that unifies its multiple affiliated organizations under a recognizable parent brand. The new logo design is centered on the “C” icon, symbolizing the interconnectedness of Comer, the campus, and the community. Within the “C,” a figure representing youth growth and development highlights the campus’s mission of empowering young people. The logo’s structure embodies optimism and energy, with modern, clean lines that evoke progress and inclusion.
Comer-Education-Campus
Comer-Education-Campus
Comer-Education-Campus
To establish clarity across the brand ecosystem, we created an endorsed brand structure, ensuring that all affiliated organizations are visually connected through taglines like “a partner of” or “on the Comer Education Campus.” The color palette and design system are vibrant and inviting, fostering a sense of collective purpose while maintaining the individuality of each organization.
Comer-Education-Campus
Comer-Education-Campus
Comer-Education-Campus
Comer-Education-Campus