The visual identity for Hedon State blends pleasure, culture, and refinement, honoring its Black founders and the essence of old wine culture. Drawing from “hedons” (units of pleasure) and Dionysus, the logo features a sleek monogram of the initials “HS” set within a geometric layout inspired by ancient Greek vases and Black design aesthetics. The warm gold palette paired with black and brown tones reflects sophistication and cultural depth.