Temple Beth Am approached Talooka Studio to reimagine its outdated branding and reflect the congregation’s evolution under new leadership. Through collaborative discussions with the Rabbi and leadership team, we identified the core values of warmth, connection, and community, inspired by the concept of “Hygge” — creating a cozy, inviting atmosphere. The new logo features a pentagram shape symbolizing a haven, with flowing lines representing the congregation and their interwoven connections. The integrated Bet/Beit symbol, meaning “house of the people,” serves as a welcoming door, inviting members into the sacred space.