Temple Beth Am felt its existing branding was outdated and did not reflect how the congregation had evolved.

As Temple Beth Am explored its new identity, we took our time to meet with the Rabbi and the leadership team to clarify their unique core values, vision, and mission based on new leadership and members. Temple Beth Am means “House of the People,” and they strongly connected to the idea of “Hygge” – creating a warm atmosphere and enjoying the good things in life with good people.

Inviting & Aspirational.
The new identity expresses an inviting gathering space. The pentagram shape represents a haven, the lines represent people and connections, and the integrated Bet/Beit symbol meaning “house of the people,” acts as the door welcoming the congregation. Temple Beth Am’s new color palette expresses their calm, down-to-earth attitude and the nature-loving city of Seattle.