As a global agency with 200 offices, Wunderman Thompson has thousands of employees with diverse backgrounds and perspectives that could potentially benefit from their diversity programs and employee resource groups. For Global Diversity Awareness month in 2021b, Wunderman Thompson wanted to transform awareness into action through various programs and activations across all their global markets and communities.

Talooka Studio was brought in to assist Wunderman Thompson in shedding light on the DEI work within the agency.

Bold. Inclusive. Accessible.
We developed a new visual identity inspired by the people within the organization. WT is changing the workplace dynamic due to IE&D around the world, so we wanted to highlight their programs across all global markets & communities. We created an email template and slide deck to support the new look and feel.

We also partnered with multiple IE+D group leaders to develop individual brand identities that honor their core values to celebrate, highlight, educate and inspire their coworkers. All the identities speak to the intersectionality of multiple diversity layers coming together for a greater purpose. As internal identities, diversity was paramount here, so we focused on each as an individual brand, forgoing the usual, “everything should look uniform under the umbrella of Global IE+D.”